About Us

About Us - GM Bait & Tackle Company - Family / Veteran-Owned

Welcome to our family-owned, veteran-owned ecommerce website, where we take pride in offering top-quality products for fishing enthusiasts (Anglers as we are known).

About our HitZone Products

We offer our Brand (HitZone) soft baits in unique colors, expanding on known colors to produce results and building on newer, yet tested combinations. Also, starting October 2025, we will also offer all your favorite gear from the best manufacturers at the lowest prices allowed. All in all, our goal is to be your number one fishing platform. Additionally, we are adding new products each week.

Commitment to Customers

What sets us apart is our commitment to our customers. Above all, our HitZone color selection is based on customer feedback, ensuring that each product meets the needs and preferences of the fishing community, region by region.

Plus, registered influencers, our team of Bait Testers have the opportunity to test new HitZone baits (shipped free each month). Additionally, our testers can have their YouTube videos featured on our website, making us an inclusive and engaging platform for all.

Quality Tackle and Affordability - Coming October 2025

We are partnering with the top distributors to bring you the highest quality fishing gear, tackle, and accessories available. Finally, we will carry discounted items for those who are new to the game, or for teaching the youngsters (future anglers).

Your Family-Owned, Veteran-Owned Tackle Company Store

This is your store as much as ours. As such, please drop us a line of items, colors, or gear you would like to see on this site. We do respond to every request. Use our Contact Us link to provide suggestions or just to ask a question. Pack your gear, lunch/snacks/drinks, and Enjoy the Day! Happy Fishing…

Our Management

Craig Suprenant

Gabrielle Suprenant

Co-Founder, Bait Production

Co-Founder, Business Operations, Gear

Family-Owned, Veteran-Owned fishing bait company. Craig Suprenant - owner/co-founder.
Memorable Fishing:
Memorable Fishing:
  • Chatfield Hollow, CT – Trout
  • Quincy, MA – (Hurley’s RIP) – Flounder
  • Quincy, MA – Cod
  • Niantic, CT – Flounder, Rockfish, Bluefish, Stripers
  • East Grand Lake, ME/Canada – Salmon/Lake Trout
  • Louisana, Numerous lakes/shore – Catfish, Crappie, Bass (no trout though?)
  • Oklahoma, Red River/lakes – Crappie, Bass
  • Monterey Bay, CA – You name it, Tons of Mackerel though
  • Pittsburg NH, Connecticut Lakes 1,2,3 – Lake Trout
  • Black Pond, CT – Pickerel (hooked on fishing – story here)
  • Chatfield Hollow, CT – Trout
  • Pittsburg NH, Connecticut Lakes 1,2,3 – Lake Trout
  • Connecticut River, Haddam, CT – Stripers
  • Connecticut shoreline – any beach or rock walkway – Name It (including crabs)
  • Tell me where….

Tell us your story when you were young and GOT HOOKED!

When I GOT HOOKED Blog. Post It Here.

Veteran-Owned fishing bait company. Joint Task Force Bravo 1985, Palmerola AB, Honduras. USAF Weather Station.
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