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Fishing softbaits by HitZone - A GM Merchandise Affiliate
We carry fishing softbait night crawler worms, baby shad-like baits for Crappie and Panfish, paddletail swim worms, swim baits, trout worms, and sandworms to meet your needs.
All in all, we cover many of your freshwater and in-shore saltwater needs. Above all, we carry one of the largest variety of colors available. Now, we started a bait testing team this month to provide real-time feedback on our new additions.
New soft bait - Coming next month:
Internally Weighted Baits
Coming in September 2025 – 2 New Baits:
A 3.4in Fin Kicker internally weighted swim bait
A 4.6in Fin Swim internally weighted swim bait
The 4.6in Fin Swim is an internally weighted swim bait that has a fast tail flutter at any speed. The body of this bait is .675″ tall and .575″ wide and features life-like scales and side fin. There is a flat eye socket for eyes up to 3/16″ in diameter to be glued onto after the bait is made.
The 3.4in Fin Kicker is an internally weighted swim bait that has a hard thumping tail kick at any speed. The body of this bait is .675″ tall and .575″ wide and features life-like scales and side fin. There is a flat eye socket for eyes up to 3/16″ in diameter to be glued onto after the bait is made.
Our Softbaits
Our HitZone Crappie Killer is a 2″ baby shad softbait designed for crappie but also effective on bass, trout, pickerel, pike, sunfish, bluegill, walleye, channel catfish, and other fish that eat small prey. It features a deep-bellied body (.36″ x .25″) and a long, thin tail, ideal for crappie fishing.
Our HitZone Trout Worms softbaits are versatile at catching trout, panfish, bass, steelhead, and salmon. Their popularity is due to their effectiveness. Ideal for trout and smaller panfish, their size also attracts other species. Each worm is 2.8 inches long, 0.21 inches wide, and has a ribbed texture.
Our HitZone Knight Krawler is designed to attract a variety of fish, including bass, walleye, catfish, trout, bluegill, crappie, sunfish, and other bottom feeders. Unlike live nightcrawlers, this bait works well in both freshwater and saltwater without losing durability. Its 5-inch body tapers from 0.3″ at its thickest point behind the egg sack to 0.125″ at the tail.
Our HitZone Sandworm soft bait is ideal for surf fishing and effective for catching species like flounder, stripers, whiting, corbina, croaker, surf smelt, and fluke. Measuring 2″ long with a round and ribbed body (.215″ wide x .175″ tall), it features tiny projections along the sides that enhance movement and reflect light, increasing its appeal to fish.
Our HitZone Dash Worms, originally designed for Bass, also attract Stripers, Flounder, Redfish, Snook, and Tarpon. These 3.6″ baits feature a textured body and a unique paddletail with three football-shaped fins. Their design allows them to glide through cover without snagging and produce both fluttering and darting actions.
Our HitZone® 4” Swim’n Prey paddletail swimbaits are popular among anglers for catching bass, walleye, stripers, speckled trout, and other predatory fish. With hook slots, realistic movement, and a kick-and-wobble action, this 4.1″ bait features detailed scales, gill plates, fins, and an active tail.
Our Product of the week: The HitZone Trout Worm in Black Tint with Gold Glitter. 25% off our normal low price. Valid until supply is exhausted.
Become a Bait Tester: Looking for testers of new baits in specific regions of the United States. Click for details.
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